Wednesday, April 18, 2012

Back when I worked for PowerPR, we used to help folks market their products and services by writing third party endorsement type articles. We would then ring up editors and have them placed within that verticals trade publications. To convince prospectives of the value of this approach, we used to mail prospective customers a powerful book that was written by Al & his daughter Laura Ries.

This book helped the prospect understand why advertisements rarely work for small companies and how PR was what they needed.

Over the years, Laura and I have exchanged several emails about divergence - and convergence - of technology - on what wins, what loses and what are best practices on conveying a value proposition.

And, we argued - like any passionate person might do - and defended our positions.

Today, I wanted to share that Laura has a new book - only available as an eBook, but a must read if you happen to be tasked with convincing others to do business with you or the company that pays you to do so. Buy it, Read it. But most importantly...

Ask yourself this one question...

Does your brand have a visual hammer? 

If not, read this book to see why you need one and how to find one.

Newly redesigned site:

Buy now at Amazon:

Buy now at iTunes for iPad:

Book page:

AdAge article:

Laura Ries
Ries & Ries, focusing consultants

On April 23rd Adobe Systems is announcing Adobe Creative Cloud and Creative Suite 6.


-- for more information.

Tuesday, April 10, 2012

I love everything that the folks at are doing. Everything. A few days ago, I received their 2011 yearbook. You can read about who they are and why they created this yearbook here;

From Page 11 of the yearbook;

We operate by the 3 C’s: Coffee, Conferences, and Cocktails. We’ve met so many people online, but we try and utilize one or all of the 3 C’s to get to know you even better offline. The games we play at conferences are getting better each day – raising the bar for excitement and fun. We can’t wait to see you at the next conference. I guarantee we’ll have some fun.

Check them out and buy your own card at;

-- I was thrilled to find that I made it to page 15.

Here are links to my "Page Mates"

Meet Dan Polley -

Meet Runaway Home -

Meet Jess Vento -

oh, and meet me ! -

Thursday, April 05, 2012

Kayleigh Lynn Jahn, my second grandchild - born today, April 5 2012 - 8lbs 4oz, 20 1/4 inches -  born at 4:28pm at Millard Fillmore Suburban Hospital, 1540 Maple Road, Williamsville, NY 14221