This book helped the prospect understand why advertisements rarely work for small companies and how PR was what they needed.
Over the years, Laura and I have exchanged several emails about divergence - and convergence - of technology - on what wins, what loses and what are best practices on conveying a value proposition.
And, we argued - like any passionate person might do - and defended our positions.
Today, I wanted to share that Laura has a new book - only available as an eBook, but a must read if you happen to be tasked with convincing others to do business with you or the company that pays you to do so. Buy it, Read it. But most importantly...
Ask yourself this one question...
Newly redesigned site: www.Ries.com
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Buy now at iTunes for iPad:
Ries & Ries, focusing consultants