Wednesday, April 18, 2012

Back when I worked for PowerPR, we used to help folks market their products and services by writing third party endorsement type articles. We would then ring up editors and have them placed within that verticals trade publications. To convince prospectives of the value of this approach, we used to mail prospective customers a powerful book that was written by Al & his daughter Laura Ries.

This book helped the prospect understand why advertisements rarely work for small companies and how PR was what they needed.

Over the years, Laura and I have exchanged several emails about divergence - and convergence - of technology - on what wins, what loses and what are best practices on conveying a value proposition.

And, we argued - like any passionate person might do - and defended our positions.

Today, I wanted to share that Laura has a new book - only available as an eBook, but a must read if you happen to be tasked with convincing others to do business with you or the company that pays you to do so. Buy it, Read it. But most importantly...

Ask yourself this one question...

Does your brand have a visual hammer? 

If not, read this book to see why you need one and how to find one.

Newly redesigned site:

Buy now at Amazon:

Buy now at iTunes for iPad:

Book page:

AdAge article:

Laura Ries
Ries & Ries, focusing consultants

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